Finding your own style that gives your company personality will allow consumers to differentiate it from other companies and thus gain their trust, creating loyalty. Generate more sales . If we have loyal users to our brand, the logical consequence will be an increase in turnover. Satisfied users, higher sales. 1. The beginning: you need a strategy for your brand Before starting to create and design, it is necessary to define a good brand strategy . Many aspects may have been reflected in it, although those we consider essential are the following: Public.

are targeting, beyond defining their age, and analyze their Country Email List needs : what content interests them? How do they communicate? What channels do they use? Is it digital? Value proposition and competition. Define what makes you different and what you can offer your users. Being aware of the differences that your company has with respect to others in the sector is essential. Goals . Define short and long-term objectives that can be modified over time according to their evolution. Nowadays everything changes at the speed of light, so it is necessary that your objectives can be variable. Defines the personality . Define what you want to tell your users, how you want them to perceive you and what you want to convey to them. This will help you define your brand identity.



2. Let's start creating: what are the elements of a brand identity? We can start creating our brand from the brand strategy. Our brand will be made up of different elements that begin with the creation of a name and a logo, followed by the choice of colors, the typography used and the tone of brand communication. We must create these elements taking into account that a brand must have at least the following characteristics : Identification : the brand must have the ability to differentiate itself from its competition in the sector. Memorable : easy for the user to remember. Empathic : connecting with the user on an emotional level.