Below we offer you ten recommendations so that you can properly manage your brand's reputation in the digital world. Table of Contents The appearance of the digital platform, the Internet and social networks represented a rethinking for organizations regarding how they had been managing the reputation of their brand in the last decade, since they were forced to focus their attention on what was said about them in the virtual world. However, there are still cases of companies that do not give it the importance it deserves. Thus, in order not to neglect this aspect, we offer you 10 strategies that will allow you to have a good reputation. New Call-to-action 1. Use engines The first thing you should do is see what they say about your brand. your company name on Google, Bing and Yahoo andthe results. You may be surprised that there are negative publications that could cause serious damage to the brand and its profitability. To prevent situations like this, monitor conversations on the internet and social networks andfor your organization frequently. 2.

Be active on social networks “If you are not on the Internet and social networks Special Data you do not exist.” That phrase from Windows founder Bill Gates applies to companies today. It is essential that your brand has a presence on social networks such as Instagram, Facebook, Twitter, or Linkedin. And that's where your clients and prospects are, so you can connect directly with them and thus, in the long run, generate a commitment between both parties. Be careful, remember that consumers follow you on these channels because they want to know more about the value that you as a business offer. Remember to tell them about your product or service, but don't forget to distribute content that generates value and helps your followers make the best decision. social networks 3. Keep your accounts active Having an account on a social network does not guarantee you a better reputation. To do this, you must not only have a virtual presence, but also be active, constantly monitor and generate interaction with the public. If you neglect this aspect, you could receive negative opinions that will not be responded to in a timely manner, which could harm the image of your brand.



4. Don't monopolize the networks Different organizations misinterpret the fact of having a presence on social networks with opening an account in each of these. In that sense, it is important that you know that Facebook, Twitter, Google Plus and the other existing ones are very different from each other, so you should investigate which one best suits you when dealing with your audience and thus focus your efforts there. 5. Optimize your site with your brand name It is important that you not only consider optimizing the names of your products in your strategy, but also that of your brand and other keywords. This will give you a better chance of being at the top of Googlees , which is better compared to just having your website appear.