In the case of BtoB, since consideration takes a long time, advertising may be used to get people to remember their products. Event held This is a method of holding exhibitions and seminars in-house to gain leads. Due to the rapid digital shift in recent years, events have become more active. By holding product and service briefings and disseminating information that is useful to customers, you can obtain leads who are interested in the field.


On the other hand, when holding an event, it is necessary to allocate resources to advance preparations such as creating materials and selecting methods Special Data to attract customers. Therefore, cost-effectiveness must be appropriately considered. Our company has held several seminars, but after considering the saturation of information provision within the industry and resource allocation, we have decided to cancel the seminars.




Lead nurturing methods . In order to increase the customer's desire to purchase, increase the number of points of contact through appropriate channels and lead to the purchase order over a long period of time. Email Email distribution is the most typical method for lead nurturing. You can send emails with content tailored to your leads' interests and interest, increasing their desire to purchase.

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